62.1.2

This mind map presents the  different use of interactive videos on digital platforms provide to people using them. We can see the different contents that videos today consists of being in the entertainment genre or informative genre. This shows the codes and convention of videos that are made and are release from digital platforms. For example, watching videos from news network will be about informing the audience to bring awareness of what is going on locally and internationally. Whereas, videos on websites such as dailymotion will have a range of different videos of different content mostly for entertainment use. This also shows what the business or users want to show in front of the audience. 
For example, making a promotional video will think more bout the type of audience that are targeted at age bands or the time of day that will be appropriate to broadcast e.g older audience. For example,   promoting a new tv series. The channel airing the show will need to think of the best way to reach out  to the target audience in order generate enough viewers to watch the show. As, this identifies what videos appeal to different age groups and how the tv company can money from this.